@kwheeler and @RAVanElburg Fighting the Dragon of Social Recruiting ROIFollowing the success of previous TRU Events in London, Amsterdam, Stockholm, Dublin, Manchester, Leeds, Bucharest, Boston, San Fransisco and Paris since the start of TRU in November 2009, TruEurope is the first truly European Recruiting Unconference to be organized in Brussels on Thursday April 19th and Friday, April 20th, 2012.

What is a Recruiting Unconference?

The Recruiting Unconferences or TRU Events are a series of pure unconferences organised worldwide, where the emphasis is on conversation, communication and the free exchange of ideas and experiences, (dis)organized by Bill Boorman.
TRU events where founded in November 2009 by Bill Boorman (UK) and Geoff Webb (Canada) and have since taken place more than 25 times on 4 continents. Recruiting Unconferences are based on the unconference or BarCamp principle, this means that everybody can be an active participant instead of listening to speakers and watching presentations all day.
The emphasis is on communication and the free exchange of ideas and experiences where the participants fuel the conversations, all spiced up and (dis)organized by Bill Boorman. TRU events have proven to be a great way to learn a lot in a very short time, but also to meet new people and network.

Who should attend?

Participants come from the people space globally, usually in the field of Recruiting (both corporate and third-party recruiters), Human Resources, Talent Acquisition, Branding, Social Media, Technology Developers and Vendors.

How does it work?

The format of a TRU Event is to run a minimum of 3 tracks each hour. The tracks are started by a track leader who has some experience of the discussion topic. The role of the track leader is to start the conversation and let the conversation evolve wherever it goes. Participants are actively encouraged to move between tracks according to what they need individually.

The Rules

  1. No Presentations
  2. No PowerPoint
  3. No Pitching
  4. No Name Tags
  5. No Dress Code

No presentations because the best knowledge is in the room by bringing together participants from all kinds of backgrounds with a shared interest.
No PowerPoint because we want the eyes to meet in the middle and everyone to have the floor.
No pitching because people will buy from you if they respect what you say, not what you pitch.
No name badges because we believe that if you don’t know who someone is you should simply introduce yourself.
No dress code because we want you to feel comfortable and focus on the conversations.

What can you expect?

This video from #TruLondon in February 2012 should give you a good idea.

Who leads the Tracks?

Anyone attending can lead a track. There is no need for speaker applications or preparation.

What will be discussed?

Tracks that have been held so far include: Twitter Success Stories, Campus To Career, Social Footprints, Fighting The Dragon of Social Recruiting ROI, Technology Futures , Going Mobile – Successful Apps, The Social Recruiter, Case Studies (The Hard Rock Firenze Story – Hiring 120 Staff in 4 weeks, #TruOracle), Branding Inside Out, Community or J.I.T., The Real Cost Of Engagement, Moving To The Clouds, Spectacular SEO, Managing Talent, Recruiting Technology, Candidate Experiences (from Job Seekers), Boolean Strings And Facebook, Referral Recruiting, Expose Yourself, Future Job Board, LinkingIn, The Rejection Business, Compelling Content, Every Picture Tells A Story, Graduate Employer Brand, Kool New Tools, Secret Sourcing, Games And The Dutch Army, Video Story, Recruiting 3.0 and TruGrads.

What’s next?

Get your ticket today and join us for #TruEurope on 19/20th April!
Eventbrite - #TruEurope - The European Recruiting Unconference - Brussels

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